Your customers are on Facebook and asking AI.
Be found on both.
I help local businesses run Facebook campaigns that actually convert, and make sure AI tools like ChatGPT and Gemini recommend them too — starting with a free audit of where you stand today.
Two services. One goal — more of the right customers.
Everything starts with a free, no-obligation look at where your business stands right now.
Campaigns that are built to be optimised, not just launched
I manage your Facebook presence end-to-end, but where I really specialise is squeezing more results out of every dollar you spend on ads. Campaigns get tested and the numbers get better every month — creative is available as an add-on if you need it built from scratch.
- ✓Free Facebook audit of your page, ads, and past performance
- ✓Ongoing monthly management once you're ready to move forward
- ✓Creative creation available — posts, ad graphics, and video edits
- ✓Specialist focus on ad optimisation — targeting, budget, and testing
- ✓Clear monthly reporting on what's working and what's next
Make sure AI tools recommend you, not just Google
ChatGPT, Gemini, and Perplexity are answering questions your customers used to Google — and recommending specific businesses directly. I make sure your website is structured so AI can understand, trust, and recommend you.
- ✓Schema markup write-up for your website, built for how AI reads it
- ✓Review of how your business currently appears across AI platforms
- ✓Structured data implementation guidance for your developer or CMS
- ✓Ongoing tweaks as AI platforms change how they read the web
How Facebook management works
No lock-in on day one. You see exactly what's wrong and what I'd fix before you commit to anything.
Free Audit
I go through your page, past ads, and creative to find what's costing you money and what's working.
Plan & Creative
We agree on a plan. If you need creative built, that's quoted as an add-on based on what's needed.
Launch & Optimise
Campaigns go live and get actively managed — this is where the specialism is, not set-and-forget.
Monthly Management
Ongoing reporting, testing, and refinement each month so results keep improving, not plateauing.
AI can't recommend what it can't read
Most websites are built for people, not for the AI models now answering questions on their behalf. I write and implement the schema markup that gives AI a clear, structured picture of your business — what you do, where you are, and why you're trustworthy.
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Schema write-up
Structured data written specifically for your site, your services, and your location.
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AI presence check
A look at how your business currently shows up when people ask ChatGPT or Gemini in your category.
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Implementation support
Guidance handed to you or your web developer, ready to add to your site.
"@type": "LocalBusiness", "name": "Your Business Name", "areaServed": "Brisbane, QLD", "knowsAbout": ["Facebook Ads", "..."], "aggregateRating": { "ratingValue": 4.9, "reviewCount": 37 } // this is how AI reads your business
Businesses I've worked with
Hi, I'm Justin Lush — I run My Social Media
Based in Keperra, Brisbane, I've been running Facebook Advertising campaigns for local businesses since 2017. I work directly with local businesses to manage their Facebook presence and, more recently, to help them get found by AI. No account managers, no hand-offs — you work with me.
I started specialising in ad optimisation because too many businesses were paying for Facebook ads that were never actually tuned after launch. My job is to keep testing, keep adjusting, and keep the results moving in the right direction — long after the campaign goes live.
Why start with a free audit
"I'd rather show you exactly what's working and what isn't before you spend a dollar with me. If it's a fit, we move to monthly management. If it's not, you keep the audit."
Common questions
Is the Facebook audit really free?
Yes. I'll review your page, ad account, and past campaigns and tell you honestly what's working, what isn't, and what I'd change — no cost, no obligation to continue.
What happens after the free audit?
If it makes sense to work together, we move into monthly management — campaign builds and ongoing ad optimisation, billed monthly with no long lock-in contracts.
What exactly is included in AI Visibility?
A written schema markup package for your website, plus a review of how your business currently appears when people ask AI tools like ChatGPT or Gemini questions in your category.
Can I get both services together?
Yes — a lot of businesses want both a stronger Facebook presence and better AI visibility. I can bundle the audits so you get a full picture in one go.
Do you create the ad creative yourselves?
Yes, creative creation is available as an add-on — posts, ad graphics, and video edits. My main focus once campaigns are live is ad optimisation, so creative is quoted separately based on what you need.
How much does it cost?
It varies depending on the size of your business, your ad budget, and whether you need creative built. I'll give you a clear quote after your free audit — no surprises.
Let's find out where you stand — for free
Get a free Facebook audit, a free look at your AI visibility, or both. No cost, no pressure, just a clear picture of where you are and what to do next.